by HJ HOLTZ | Jan 26, 2023 | Residential Painting
Flip through current home design magazines, and you’ll likely see spaces that feature bright and glossy surface finishes. A front door, ceiling, or bookcase topped with a high gloss paint attracts attention and becomes the best kind of talking point, one that leaves visitors impressed and you happy with your investment.
When it comes to selecting paint for your project, it’s important to be educated about the options.
Wood furniture and cabinets are often finished with a pigmented, solvent-based coating that’s called lacquer. A lacquered surface is hard, can be any sheen (or shine) level, and resists scuffs and damage. Some design professionals will use the term lacquer to refer to high gloss paint, which is different.
H.J. Holtz & Son offers two different types of high gloss paint finishes: Fine Paints of Europe’s Hollandlac Brilliant – which is oil-based – and Benjamin Moore’s Advance – which is a high gloss alkyd enamel that is water-soluble. The differences between the two matter when it comes to pricing, says Patrick Picchi, H.J. Holtz & Son project manager for painting.
“When we’re using FPE’s Hollandlac, we have to essentially build a room in a person’s home to control the smell and dust,” Picchi says. “We use plastic to separate the room [from other areas] and then use fans to keep the space clean, so dust doesn’t get onto surfaces.”
Additionally, Hollandlac requires more drying time than with waterborne paints.
“You can only do one step a day with Hollandlac, because it takes all day to dry,” Picchi says. “People want to use their kitchens, but if we’re using Fine Paints, they can’t use the kitchen at all. If we’re using waterborne paint, by the end of the day, we can clean up the kitchen, it can be used at night, and the next day, we can start all over.”
Looking for a high-impact finish, customers will often ask for high gloss lacquer paint, not realizing the challenges and cost it entails, Picchi says. “If you want a mirror-like finish, use Fine Paints Hollandlac,” Picchi says. “But for a lesser price, you can do a high gloss finish.”
In a kitchen, for example, built-in cabinets can be painted with a high gloss finish, while a freestanding island can be transported to the Holtz shop, where it can be painted with Hollandlac in a sealed, climate-controlled room. Another way to add impact is with custom furniture crafted by the Holtz carpentry division – cabinets, beverage bars, bookcases, etc. These are made in the Holtz carpentry studio and painted in the spray room before they are delivered, so there’s no disruption in the home.
In the end, it’s all about creating a look the client wants.
“Our goal is to make sure our customers are happy with the finished project,” Picchi says.
by HJ HOLTZ | Oct 12, 2022 | Residential Painting
H.J. Holtz & Son master painter Kenny Ebright approaches each job the same way: hearing from homeowners what they want, assessing the situation, and getting to work.
When the firm was called in by a repeat Holtz customer to help finish the transformation of a 12-foot-by-15-foot bedroom into a high gloss library, complete with floor-to-ceiling built-ins, Ebright knew he had his work cut out for him.
“This was a big library, and it included shelves and doors,” he says. “It’s highly specialized painting, but I just focus on what’s in front of me. I’m there trying to help someone.”
Before Ebright’s work could begin, the bedroom was filled with custom woodwork by Martin-Star Cabinetry & Design. Ebright was then able to apply a high gloss orchid hue custom mixed by Fine Paints of Europe.
“The homeowner knew the color she wanted,” Ebright says. “We worked with FPE and got the formula from Vermont,” so Holtz could deliver just the right shade.
High gloss paint requires meticulous preparation and a contained environment so airborne dust and other particles don’t mar the surface. For this job, Ebright began by sanding wood that had been primed and vacuumed the area thoroughly. Then he sealed the space by closing HVAC vents, taping windows, and making a zip wall – for access – at the doorway. He placed a bucket of water inside, because the water draws debris from the air, and connected an air vent with circulator to create optimal drying conditions.
It’s a significant undertaking.
“It can feel overwhelming to start a big project like that,” Ebright says. “I’ve got to build a paint spray booth in somebody’s house, and every house is different.”
Ebright has attended multiple high gloss paint trainings and is H.J. Holtz & Son’s lead painter for the coating. The homeowner, familiar with his work on other projects in the house, requested he handle this project. Ebright was happy to oblige.
“It’s a big challenge,” he says, “but it feels good when you get it all done.”
by HJ HOLTZ | Sep 27, 2022 | Residential Painting
When Nick and Lee Ann bought their home in Richmond’s Fan district earlier this year, they knew it was solidly constructed but poorly finished.
“In my opinion, previous owners cheapened the house by failing to hire high-quality finishing contractors,” he says. “The bones of the house are pretty darn good, and the overall condition was good, but the house suffered for a number of years with poor paint jobs over poor paint jobs.”
Nick and Lee Ann were aware of H.J. Holtz & Son’s reputation, but they did their due diligence before calling the company for an estimate. “I went online to look at reviews, talked to a lot of people,” he says. “One of the things that caught my attention was a Holtz email newsletter that had an article about painting kitchen cabinets. I thought it was well-written and informative, and I knew there was a possibility we’d need to do that.”
In the end, the Holtz team did more than cabinets, Nick says.
“They painted every square inch of the interior: walls, trim, ceilings, cabinets, bathrooms,” he says. “There is not an original piece of painted trim or wall space anywhere in this house.”
Nick and Lee Ann had previously restored a late 18th-century home on a farm they owned west of Richmond. As a result, they know the importance of preparation.
“What is very difficult is understanding how to restore interior spaces – door and window trims, and wainscoting – before you even open a can of paint,” Nick says. “It takes a tremendous amount of restorative work that can only be done by true craftsmen, people who can come in and erase the bad stuff, and get the house ready to apply the correct amount of paint so the job is done correctly.”
In addition to the many layers of paint that had to be removed in places, the Holtz team also found trim work that was loose and in need of restoration. While work continued elsewhere, the Holtz carpentry division was called in to fix the trim so it could be properly primed and painted. “This was a service Holtz was able to perform in-house without losing any time on the schedule,” Nick notes. “I thought that was good, because you often find, with old houses, it’s not as simple as just painting. There are often other trades necessary, including finish carpentry. If you have a finish carpentry crew, that’s gold.”
Nick says he was also impressed by the manner in which the Holtz team approached the restoration project, with a clear step-by-step process that starts with estimating and continues through the job. “It’s a continuous process they’ve adopted and refined, and it works extremely well,” he says, praising foreman Nelson Bermudez for his leadership.
“He was obviously passionate and saw his work as a craft,” Nick says, adding that Bermudez’ communication skills were also excellent, which is essential to any project.
“As a homeowner, you can’t expect a painting crew to come into your house without becoming engaged,” he says. “You must advocate for yourself, and you must become an active partner with the company that comes in to do your painting, your carpentry or your flooring.
“Holtz made zero mistakes,” he adds. “They got in, they did their work, had no re-dos, and got out on schedule. That’s because we worked together.”
by HJ HOLTZ | Aug 22, 2022 | Residential Painting
Shannon Thompson laughs as she recalls that H. J. Holtz & Son team members initially spent more time in her new home than she did.
Thompson and her husband, Christopher, bought the house in Richmond’s Westmoreland Place neighborhood at the end of December 2018. They were moving from New York City to Richmond to be close to family, but at the time of purchase were spending the winter in Florida. Their time away created the perfect opportunity to redecorate the house from top to bottom with little dislocation.
Relying on her sister-in-law, local artist Anne Blackwell Thompson, Shannon turned to H. J. Holtz & Son. It was a leap of faith.
“I had to manage [the project] from afar,” Shannon says. “But with [Anne’s] stamp of approval, I felt totally comfortable having them go at it without being there.
“The whole house [had] wallpaper, which was beautiful, but just not us,” she adds. “[The Holtz team] was here before we moved in and after we moved in. They’re just wonderful.”
Over the past three-plus years, the Holtz team has painted nearly every inch of the house, including cement floor in the basement and garage – “They made it glossy; it’s really attractive,” Shannon says. The home’s exterior got the Holtz treatment this year, prior to the home being open for April’s Historic Garden Week in Virginia. Additionally, Holtz master carpenter Jeff Nonnamacker was called in for a special project.
“Rick and Jeff executed a vision for my office,” Christopher says. “I wanted two walls in our office to be a bulletin board. Jeff not only executed the project with craftsmanship, he brought ideas that we failed to consider, making it look even better than I imagined.”
Shannon appreciates the Holtz team’s professionalism and attention to detail, and says the relationship between her interior designer, Suellen Gregory, and the team couldn’t have been better. Recently, while the couple was again in Florida but preparing the house for Historic Garden Week tours, they decided to remove a door between the kitchen and dining room. Once the door was gone, a small corner of countertop was exposed that didn’t match the counter the couple had previously installed. Holtz decorative artists painted the revealed area to match, a modification so seamless that it went overlooked for days.
“I think I was home for a week, then it crossed my mind [to look],” Shannon says. “I didn’t even notice it. It was only because I remembered [that we had to fix the problem] that I went looking for it.”
Shannon credits Holtz project manager Roxy Reyes for her diligence in making sure the home was in top condition for the thousands of Historic Garden Week visitors. “She was just wonderful,” Shannon says, recalling that Reyes came to the house just days before it was open for tours to repaint two small areas. “She told me they were okay, but she knew [the team] could do better.”
Calling the Holtz & Son team is always an easy choice, Shannon says.
“As the team [of home helpers] we worked with grew and changed to what would become my personal dream team, the one constant, from beginning to end, was Holtz,” Shannon says. “Their collaborative abilities among the trades are unparalleled.
“They’re also kind,” she adds. “You’ll come home and they’ll help you carry in your groceries. If you’re out of town, they’ll roll back your recycling bin. I commend [company president] Rick [Holtz] on his professionalism and his work ethic; I feel like that shines through in their final product.”
by HJ HOLTZ | Aug 9, 2022 | Residential Painting
When Kristen Ziegler purchased her 1920 row house nearly a decade ago, she knew she had a project on her hands. While the house was solid, she wanted to make it her own, which included updates and a lot of painting – but not with H.J. Holtz & Son painters.
Ziegler turned to Holtz & Son last year, because the solo painter she had initially hired for the home’s interior had retired. She was ready to paint the exterior – “the icing on the cake,” as she puts it – and needed a trustworthy partner.
Ziegler admits she can’t remember how she found the company, but suspects a Google search and word-of-mouth recommendations played a role. “It could have been both, honestly,” she says. “[Holtz & Son] was highly recommended.”
Now, she says, she sees the benefits of working with an established – and sizable – firm.
“I had a much better experience working with a larger company,” she says. “There was so much accountability and communication. I had every bit of faith the job would be completed on time, on budget, and to my standards.”
And, Ziegler says, there was plenty of personal attention, noting that the team readily accommodated the time it took for her to select her exterior paint.
“I think I went through four or five colors,” she says. “I may have even delayed the project or they made a rush trip to get me a sample. They were so patient and helpful.”
Ziegler eventually settled on Benjamin Moore’s Kendall Charcoal, a dark neutral that paired well with the home’s slate roof. Her initial choice was black, because black is often used in Scandinavian design, her preferred style. After using a computer program to “see” a fully black exterior, she reconsidered.
“Then I actually was going to be safer and had [picked] a bluish mid-tone gray,” she says. “But once I saw the Kendall Charcoal, I knew that was the one. I have no regrets.”
Ziegler owns Minima Organizing and Redesign, a firm that specializes in helping people organize their spaces. Because she owns a business herself, Ziegler says she pays attention to workers she comes into contact with to see what she can learn as a manager. What she gleaned from the Holtz team was instructive.
“I could sense that everybody involved in my project really cared about what they were doing,” she says. “In a conversation with one [Holtz painter], he told me he had been at a personal event outside of work, and Rick [Holtz, company president] came to see him. That meant a lot to me.”
Because Ziegler also works with people who are shaping and redefining their home spaces, she maintains a list of home services that can be shared with clients. H.J. Holtz & Son is now the painter on her referral list.
“All of our [Minima] clients know we are meticulous and detail-oriented,” she says. “We cross paths with contractors a lot, and we know that when you hire Holtz, you’re getting good value, good customer service, and good communication. Holtz is amazing.”
Find Minima at minimaonline.com
by HJ HOLTZ | Apr 20, 2022 | Historic Restoration, Residential Painting
Laura Strickler admits that she enjoys being a do-it-yourselfer.
“I’m confident in my own decorating skills, and I like to paint,” she says. “But I knew I couldn’t do all this.”
“All this” refers to the improvements Strickler wanted to complete before April 26, 2022, when her house will be open to the public during Garden Club of Virginia’s Historic Garden Week. The Rothesay Circle tour is on Tuesday, April 26th.
Strickler says her needs were varied: a refresh on interior walls, repainted kitchen cabinets, and a full exterior paint job – plus accumulated carpentry fixes. Because she had worked with H.J. Holtz & Son on a smaller job years ago, she felt comfortable calling the company again.
“I knew they would do an awesome job,” she says. “I have used a lot of people in the past to do a lot of different things, but I knew Rick [Holtz, company president] could handle something of this magnitude in the timeframe we had.”
A decade ago, Strickler and her husband were ready to leave Richmond’s Fan district but didn’t want to go too far afield. They found a brick Georgian home on Rothesay Circle, tucked behind Windsor Farms and City Stadium. “It’s a big old house in a great spot,” she says.
Over the years, she’s managed smaller tasks herself, though she did bring in the H.J. Holtz & Son team to repair and repaint some plaster. “They did a great job,” she says.”
For this year’s Historic Garden Week, Strickler brought the Holtz team in again for a broader array of tasks: repainting the kitchen and its cabinets, the dining room, the front hallway, and an imposing stairway, as well as exterior painting. “It’s a house with not as much walls as there are windows and moldings and casements,” she says. “There’s a lot of fine detail work.”
Strickler had also noticed the company’s expanding carpentry services division and was thrilled to hand over items that had been languishing on her “to-do” list. “While I didn’t have anything exciting and new, like paneling, I had a laundry list of stuff that had been building up over the years,” she says. Those tasks included replacing several doors dating to the 1930s and fixing plinths of two-story columns at the rear of the house. “[Carpentry division manager] Jeff Nonnemacker facilitated all those tiny projects that have added up to one big carpentry project,” she says. “They’ve done great work.”
While there have been many moving parts, Strickler says work has gone smoothly.
“It’s been nice and seamless,” she says. “They’ve been popping in and out. When they finish a door, I know guys will come to paint it. I don’t have to coordinate six people, and I know they will do a good job.”
Strickler admits the company’s reputation for being more expensive than some other painting companies gave her pause before that first job, years ago. But after she saw the quality of the work the team provided then, she realized the cost reflected the quality of the work and after-care that Holtz & Son offers.
“It’s great to know that down the road, when my shutters look grumpy and my cabinets are scuffed up, I can call H.J. Holtz & Son,” she says. “It’s really nice to have confidence in a solid, respected company that will stand behind the work they do.”
H.J. Holtz & Son also provided Garden Week prep services at 4801 Pocahontas Ave., painting both the exterior and interior spaces. Garden Week ticket holders will be able to visit this home during the Olde Locke Lane and Westmoreland Place tour on Thursday, April 28.
