H.J. Holtz & Son, Inc. was founded by my grandfather, Herman J. Holtz, in 1936. Over the years the company has grown to become a full-service painting, decorative finishes, and wallpaper contractor. But our growth is not as important as how we do what we do.

Because we’ve been in business so long, we’ve been able to orient everything about how we operate around providing high-quality service to our clients.

What do I mean?

As we gained experience with homeowners we began to see the same problems or challenges come up repeatedly. For many of these problems, simply applying paint was not a sufficient solution. Here are just a few of the challenges that we have come to understand over the years and to develop ways to overcome:

Design limits – by hiring and training talented people, we’ve developed unmatched expertise in wallpapering, decorative finishes, and creative applications of paint to offer our clients greater design freedom.

Imperfect structures and walls – houses settle or have unusual characteristics. We’ve practically become “wall whisperers” over time given our ability to figure out tricky situations and direct the work of other contractors to reach a result that otherwise seemed impossible.
Timing and budget – our project management process has evolved during our history to become one of our most valuable company assets. Our clients not only want a “wow” result, they want it delivered on time and on budget… so that is what we do!

Trust and comfort – having a company come into your home to work for days or even weeks is an inconvenience. That inconvenience is made much easier with the right people. At H.J. Holtz & Son, we hire enjoyable people and train them to not only develop into true craftsmen, but to provide excellent customer service.

Paint jobs that don’t last – as we have perfected our practices and stayed abreast of the latest in paint and application technologies, our clients have enjoyed greater and greater longevity from the work we do. It’s not uncommon for one of our projects to still look great 20 years later. Our partners have a lot to do with that.

Sure, it’s satisfying to have grown into a full-service painting, faux finish, and wallpaper contractor. But it’s truly rewarding to see that how we do what we do has helped our clients solve frustrating problems and enjoy their homes more completely.

From all of us at H.J. Holtz & Son Painting, Papering and Decorative Finishes, I invite you to browse our project gallery for inspiration, or contact us to schedule a complimentary consultation.

Thank you for stopping by.
Rick Holtz


Herman J. Holtz
The founder of H.J. Holtz & Son, Inc., Herman J. Holtz established the business in Richmond, VA in 1936. Originally a paperhanger by trade, Herman ran a successful small business of four men specializing in residential and commercial painting and wallpapering. Herman was the owner of H.J. Holtz & Son for 35 years. He retired to enjoy a life of family, friends, golf, and frequent returns to his business. Mr. Holtz passed away in the fall of 2003. His son and grandson keep his legacy alive today.

Richard L. Holtz, Sr.
In 1971, H.J. Holtz & Son, Inc. was passed to the next generation. As president, Dick ran a company of six men and turned his focus to building a reputation of high-quality work and superior customer service, especially in residential contracting. He raised the bar and set the standard by which H.J. Holtz & Son currently operates. Dick also began a strong network of relationships with decorators and other professionals in the Richmond area. These relationships remain intact. He was known for his dedication and generosity not only to his business and family, but to his trade organization (Painting and Decorating Contractors of America). He provided wise counsel to his son, Rick, until his death in July 2020.

Geny Holtz
Geny joined the company in 1973 as Treasurer, working alongside her husband, Dick Holtz, for more than 40 years. She was known for being kind, caring and straightforward, and was a mother figure to many staff. It was a great pleasure of hers that three of her five children – Sharon, Carol and Rick – joined the company. When she retired in 2015, she handed her duties over to one of her daughters, Sharon Holtz Carroll, who is still with the company. Geny remained a resource and presence until her death in July 2020.

Carol Holtz Hudson
Carol joined the company in 2014, initially assisting Geny in the office. Over time, Carol moved into project management, because she wanted to learn the business from the ground up. She began spending more time at project sites, working closely with Holtz team members and coordinating progress with clients. She was known for her attention to detail, her nurturing approach to problem-solving, and her cheerful dedication to getting every job done right, in the most efficient manner possible. She was with the company until her untimely death in November 2020.

Richard L. Holtz, Jr.
Having joined his father and grandfather’s business in 1994, Rick has been vital in the growth and modernization of H.J. Holtz & Son, Inc. Now President, he has been instrumental in initiating relationships with contractors not only in the Richmond area, but in Charlottesville, Fredericksburg, Williamsburg, and Tappahannock, VA to name a few. He has also added technology to the business and is making the most of modern amenities such as specialized computer software, digital photography, and paint removal equipment. Rick has maintained and built on the strong work ethic and professionalism set forth by his father and grandfather. He is respected for his determination and integrity in his business and with his family.