When Sarah and her husband first visited the Goochland property they now call home, they were drawn to the expansive views of the James River. The view of the nearly 100-year-old Tudor house – vacant for five years – wasn’t as striking.
“The house felt dingy and dated – every wall was a pinky peach – and the rooms were intimidating, with high, curved ceilings and dark wood trim,” Sarah says. “Plus, we went into this project with historical easements in place. We couldn’t do structural changes without a deep dive into a historical process.”
The solution: Accept the structure and update the interior through paint and wallpaper.
The old adage about how a little effort at the start of a project can prevent problems down the line holds true when it comes to painting and wallpapering your home.
H.J. Holtz & Son Production Manager Kelly Kutchey says the preparation process that goes into every job is designed to create a seamless execution and a happy outcome for everyone –especially the client.
Local interior designer Janie Molster – a frequent partner with H.J. Holtz & Son on residential projects – says Holtz work is on display throughout her new book “House Dressing,” even if the company name is nowhere to be found.
“My editor advised me not to name vendors and business partners, because I was sure to forget someone,” she laughs. “But Holtz is basically the star of the book.”
It was a great way to finish out a work week.
On Friday, Sept. 3 Rick Holtz read a direct message in the company’s Instagram account from an unexpected source: Jennifer Gracie, creative director of Gracie Studio, a company whose hand-painted wallpapers are world-renowned for their craftsmanship, detail, and beauty.
The message was simple: “You obviously do a great job with our wallpaper. Thank you,” she said, adding she had placed H.J. Holtz & Son on the list of recommended paper installers that designers and showrooms provide to customers.
Paula Holm called H.J. Holtz & Son because her contractor said so.
Holm and her husband, George, were working with Mark Franko, of Mark Franko Custom Building, to expand their kitchen and add a club room on the lower level, similar to the one they have in their vacation home.
“I knew I wanted to do the lacquer painting,” she says. “Once we started talking about that, Mark said [Rick Holtz was] who we have to talk with. Honestly, we didn’t even consider anyone else. They’re so knowledgeable.”
More than ever, the door is open to new employees at H.J. Holtz & Son.
With increasing demand for painting, carpentry and wallpaper services, Rick Holtz, company president of H.J. Holtz & Son, says he is reaching out to prospective employees as much as prospective customers.
“We need to keep at [hiring] consistently,” Holtz says, noting that the greatest pressure is in the carpentry division, which has expanded dramatically over the last two years.
The same forces that led to runs on basic supplies a year ago – increased demand and blockages in the supply chain – are now driving significant increases in paint cost. H.J. Holtz & Son President Rick Holtz says it’s been hard to watch the steady climb.
Freshly painted cabinets brighten any living space: kitchens, bathrooms, family rooms, offices, laundry rooms, rec rooms, even closets. Learn more about cabinet painting trends.
Architectural elements we added to this room create a separate space, set off by floor-to-ceiling columns and a soffit, accented with a two-part crown molding.