Holtz & Son’s carpentry division, which had served for years primarily to support painting and paper jobs, is now coming to the fore with its own free-standing projects in which the craftsmanship of a well-experienced team is front and center.
Decorative ceilings are among the most dramatic projects team members at H.J. Holtz & Son executes. Techniques range the gamut: papers to high-gloss finishes, free-hand painting to elaborate stencils to highlight a central fixture or interesting shape.
Eric and Vicki White, of Richmond’s Fan neighborhood is on this year’s Garden Club of Virginia Historic Garden Week tour, and have relied on H.J. Holtz & Son for numerous projects since 2009. They also needed them to help prepare the home for the tour April 27- May 4.
On Saturday, March 2, a team of more than 30 people representing H.J. Holtz & Son joined with other volunteers from the Richmond chapter of the Painting and Decorating Contractors of America (PDCA) to do what they do best: paint a space.
Residents of the recently renovated Hudson Lofts building enjoy exposed historic brick walls and wood beams along with expansive windows. And beautiful painted elements executed by H.J. Holtz & Son. A former tobacco warehouse, the Hudson is located on Richmond’s South Side, in the rapidly evolving Manchester neighborhood. Working with a design firm that conceptualized the graphics and paint scheme, Acorn Sign Graphics turned to Holtz to bring the plan to life.
Only 12 percent of family businesses survive to a third generation. Only four percent make it to a fourth generation.
There are many reasons why a family business doesn’t continue, says Sam Davis III, director of the VCU Family Business Forum, an organization that seeks to support family ventures by providing educational and networking opportunities. Last year Rick Holtz of H.J. Holtz & Son spoke on being the 3rd generation owner of his family's business.