High Gloss Blue Cabinets
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Kicking It Up a Notch With High Gloss Paint

Homeowners looking for impact will be delighted with the high-gloss finishes offered by Fine Paints of Europe, which are used exclusively by H.J. Holtz & Son for gloss jobs. “There’s nothing better,” says company president Rick Holtz. “People just can’t believe what these paints can do.”
Venetian Plaster Image

Venetian Plaster Training - Investing in Faux Finish Expertise

H.J. Holtz & Son decorative artists Brian Smith and Logan Porter want to talk about Venetian plaster - the possibilities are endless. Check out the video too!

Decorative Floor
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Decorative Floors - Make a Statement a Whole New Way

If, as interior designers tell us, the ceiling is the fifth wall of a room, then certainly the floor is the sixth wall. It may not be at eye level, but the floor – and whatever covers it – is integral to a space, either supporting an overall design or making a statement all by itself.

Custom Wood Gate Complete

Holtz Carpentry Services - New Division, Old Tradition

Holtz & Son’s carpentry division, which had served for years primarily to support painting and paper jobs, is now coming to the fore with its own free-standing projects in which the craftsmanship of a well-experienced team is front and center.

Ceiling Wallpaper Pattern

Decorative Ceilings for Your Richmond Home

Decorative ceilings are among the most dramatic projects team members at H.J. Holtz & Son executes. Techniques range the gamut: papers to high-gloss finishes, free-hand painting to elaborate stencils to highlight a central fixture or interesting shape.

Historic Garden Week: Eric and Vicki White Home

Eric and Vicki White, of Richmond’s Fan neighborhood is on this year’s Garden Club of Virginia Historic Garden Week tour, and have relied on H.J. Holtz & Son for numerous projects since 2009. They also needed them to help prepare the home for the tour April 27- May 4.

Painting Professional Mark Woodson

Painting Professional: Mark Woodson

Mark Woodson is celebrating his 15th year work anniversary at H.J. Holtz & Son Painting and Wallpapering this month. But for a slight detour, it could be a 20-year anniversary. Fifteen years ago, Woodson was presented with a job opportunity that appeared to be even better than the position he had at the time. So he left Holtz & Son. Four years later, he was back. “I thought [the other job] was a better opportunity, but it wasn’t,” he says now. “I knew that I’d left a good company, and I knew what I could come back to: plenty of work, good-hearted people, a good family.”
Rick Holtz leads the team for the Hatcher Charity Project

Holtz & Son Digs in for Charitable Painting Project

On Saturday, March 2, a team of more than 30 people representing H.J. Holtz & Son joined with other volunteers from the Richmond chapter of the Painting and Decorating Contractors of America (PDCA) to do what they do best: paint a space.

Commercial Painting: Acorn Hudson Exterior

Commercial Painting: The Hudson Lofts

Residents of the recently renovated Hudson Lofts building enjoy exposed historic brick walls and wood beams along with expansive windows. And beautiful painted elements executed by H.J. Holtz & Son. A former tobacco warehouse, the Hudson is located on Richmond’s South Side, in the rapidly evolving Manchester neighborhood. Working with a design firm that conceptualized the graphics and paint scheme, Acorn Sign Graphics turned to Holtz to bring the plan to life.

Rick Holtz, H.J. Holtz & Son

Holtz speaks at Virginia Commonwealth University Family Business Forum

Only 12 percent of family businesses survive to a third generation. Only four percent make it to a fourth generation.

There are many reasons why a family business doesn’t continue, says Sam Davis III, director of the VCU Family Business Forum, an organization that seeks to support family ventures by providing educational and networking opportunities. Last year Rick Holtz of H.J. Holtz & Son spoke on being the 3rd generation owner of his family's business.