De Gournay – the London-based wallpaper firm known for its exquisite hand-painted creations – trusts fewer than three dozen companies in the United States to hang its wallpapers.
And H.J. Holtz & Son is among that select group.
Late in 2022, Emily Wicks, who works in de Gournay’s Logistics and Installation division, came across online images of Holtz installations of de Gournay wallpaper. She contacted company president Rick Holtz and invited him to prepare an application packet.
“That was no small packet,” Holtz says, noting that the company provided a list of projects involving de Gournay wallpaper, photo documentation, and client letters. After the Holtz & Son application packet was reviewed by Wicks and de Gournay Co-founder and Director Dominic Evans-Freke, the Holtz team responded to questions about specific techniques and strategies used from Evans-Freke himself.
The recommendation is worth the effort, Holtz says.
“We wanted to pursue the designation because de Gournay wallpaper is so highly regarded internationally,” Holtz says. “Our clients who have used it in their homes could not be happier with the quality of the designs and workmanship.”
Wicks says applicants are evaluated individually because every setting is unique and presents its own challenges.
“Each installer will have their own ways of creating the perfect finish,” she says. “[Those] who have worked with our papers over the years have discovered that there is not a standard way to hang them, as each ground is so uniquely different from the other.”
Founded in 1986 by Claud Cecil Gurney and his nephew, Evans-Freke, de Gournay began as a firm dedicated to re-introducing the ancient Chinese tradition of hand-painted wallcoverings for a modern era. Now the firm has six collections ranging from classic Asian to panoramas and geometrics. Additional offerings include textured wallcoverings and special collaborations with other design partners.
Customers wishing to have de Gournay creations gracing their homes may select from in-stock offerings that include wallpapers, lampshades, decorative porcelain pieces, mirrors, screens, and framed wallpaper mounted on canvas. Another option is to personalize an existing wallpaper design by specifying flowers or animals depicted to suit taste or geographic location. De Gournay artists will also work with clients wishing to create a one-of-a-kind design.
The Holtz & Son wallpaper team recognizes the significance of being named a de Gournay recommended installer – the only company in Virginia to hold the designation.
“Our team is dedicated to providing professional and thorough service to every customer, no matter what the project involves,” Holtz says. “But they love it when they can hang fine wallpaper such as de Gournay – it really is a work of art. There are few people in the world who can say they’ve had that experience.”