COMMERCIAL PAINTING PROJECT – MEDICAL CLINIC GETS MUCH NEEDED FACELIFT
As medical director of CrossOver Healthcare Ministry, Mike Murchie, M.D., helps people access essential medical care that would otherwise be out of reach, everything from basic checkups to obstetrics, to vision and dental care. With two clinics in the Richmond region – one on Cowardin Avenue on the South Side and one on Quioccasin Road in the western end of Henrico County – CrossOver treated nearly 7,000 unique individuals in fiscal year 2019.
Murchie also happens to live in the same neighborhood as Rick Holtz, president of H. J. Holtz & Son. Knowing that the company often tackles commercial painting projects, he approached his neighbor with a favor request.
“The exterior of our downtown clinic needed to be painted,” Murchie says. “The dignity and grace of the services provided inside didn’t match the exterior. I said to Rick, ‘Hey, this might be a big ask,’ but he agreed without hesitation.
“I was floored and highly appreciative,” Murchie adds. “They donated not only labor, but paint and supplies. It’s been incredible.”
Holtz Team Assists with Fundraising Event
Last year, H.J. Holtz & Son was a contributing sponsor to the inaugural Spring Tablescapes Showcase, a fundraiser for nonprofit Little Hands Virginia in which designers decorate tables for a formal, ticketed luncheon. For this year’s Tablescapes Showcase, Holtz & Son went even further, partnering with Spectrum Paint and Benjamin Moore to serve as stage sponsors, constructing and painting a podium and paneled backdrop to enhance the existing stage in The Jefferson Hotel ballroom.
“The room is gorgeous, and the tablescapes created were over the top,” says Taylor Keeney, executive director of Little Hands Virginia. “We wanted the stage to be decorated and be its own focal piece. Holtz did a fantastic job. They took our vision and executed it flawlessly. They truly went above and beyond to make sure the stage complemented what we wanted this event to be.”
Keeney also credits Holtz carpenters and painters for their quick turnaround, noting that planning began in early April for the May 2-3 showcase. The Holtz team built a four-feet high podium – with hidden shelf – and an 8-feet-by-16-feet paneled wall backdrop that was finished with crown molding. Both structures were then painted in Benjamin Moore colors to match the invitations, program and branding that Little Hands Virginia had already established.
HOLTZ & SON DIGS IN FOR CHARITABLE PAINTING PROJECT
On Saturday, March 2, a team of more than 30 people representing H.J. Holtz & Son joined with other volunteers from the Richmond chapter of the Painting and Decorating Contractors of America (PDCA) to do what they do best: paint a space.
The space in question – a church fellowship hall, two hallways and two stairwells – is used by the McShin Foundation, a Richmond nonprofit that serves individuals and families in their fight against substance use disorders. Organizers agree a facelift was needed.
“It was dingy-looking,” says James Herbert, a board member of the Richmond PDCA and owner of Envirowash. “The walls had off-white paint, and the trim was reddish-brown. It was ugly.”
Adds John Shinholser – co-founder of the McShin Foundation and a former painting contractor himself – “We have more than 70,000 consumer visits a year, so we are constantly in need of painting and cosmetics. A healthy paint job creates a healthy environment.”
The Richmond PDCA chapter undertakes one or two charity painting projects every year. Herbert says it was an easy decision to direct their energy toward the Hatcher Memorial Baptist Church space that is leased by the McShin Foundation. “It is a very unique recovery center,” he says. “They help young people, old people, families. And because Hatcher Memorial has done a tremendous job of giving to the community, [The foundation] wanted to do something in return.”
