Frequently Asked Questions

General / About HJH

How long has H. J. Holtz & Son been in business?

H. J. Holtz & Son, Inc. has been serving Richmond and Central Virginia since 1936, nearly nine decades of continuous operation from the same city. That kind of tenure isn’t just a number; it represents generations of accumulated craft knowledge, deep community roots, and a reputation built one carefully executed project at a time.

Who owns H. J. Holtz & Son and are they still involved in projects?

H. J. Holtz & Son is owned by Rick Holtz, a third-generation leader who began working in the company as a teenager and joined full-time after college. His involvement spans the full life of the business, and clients consistently note his personal commitment to ensuring the work is done right. That generational connection to the craft is part of what makes H. J. Holtz & Son something genuinely different from a standard painting contractor.

What makes H. J. Holtz & Son different from other painting contractors in Richmond?

Three things set H. J. Holtz & Son apart from other painting contractors in Richmond: the company is the only Master Certified Fine Paints of Europe painter in Virginia; more than 90 years of specialty work in Richmond’s finest homes has produced skills to execute what most painters simply cannot; and our craftspeople are trained, developed, and invested in as critical members of the team. Richmond’s top interior designers trust us because we make their vision come to life without cutting corners.

Do you work alongside interior designers on client projects?

Yes, working alongside interior designers is one of the most meaningful parts of what we do. Richmond’s premier designers bring us in precisely because we execute specialty finishes, exotic wallpapers, and decorative work to the standard their clients expect. We treat your designer’s vision as the blueprint, and our job is to bring it to life without compromising a single detail.

Are you licensed and insured to work in Virginia?

Yes, H. J. Holtz & Son, Inc. is fully licensed and insured to work in Virginia. We follow all applicable state and local regulations, including EPA lead-safe renovation procedures for homes built prior to 1978. If you have specific questions about our credentials, we’re happy to discuss them during your consultation.

Do you take on commercial projects or only residential?

H. J. Holtz & Son works on both residential and commercial projects, including historic homes, houses of worship, and institutional spaces. We have repainted the choir loft at the Cathedral of the Sacred Heart, restored the sanctuary mural at Congregation Beth Ahabah, and transformed the façade of St. Elizabeth’s Catholic Church. These projects require the same level of craft and care as the finest residential work in Central Virginia.

Process & Getting Started

How do I get an estimate from H. J. Holtz & Son?

Call us at (804) 358-4109 or visit hjholtzandson.com/contact to schedule your free, no-obligation consultation. One of our experienced estimators will visit your home or project site, walk through the scope with you, and provide a detailed written estimate. There’s no pressure and no obligation; just a thorough, honest assessment of your project.

Is the estimate really free and no-obligation?

Completely. Your consultation and written estimate cost nothing and carry no obligation whatsoever. We believe in earning your trust before we ever pick up a brush, and that starts with an honest, transparent conversation about your project and what it will take to do it right.

How long does an estimate typically take?

Most in-home consultations take 45 minutes to an hour, depending on the scope and complexity of your project. For larger or multi-trade projects involving painting, wallpaper, decorative finishes, and carpentry, the consultation may run longer to make sure the estimate is thorough and accurate.

How far in advance do I need to book a project?

The more lead time the better, particularly for spring and summer exterior projects, which tend to fill our schedule months in advance. For interior work, we generally recommend reaching out four to eight weeks ahead of your target start date. If your timeline is tight, call us directly at (804) 358-4109 and we’ll do our best to work within your schedule.

What does the process look like from consultation to project completion?

It begins with a free in-home consultation, where one of our estimators walks the scope with you and provides a detailed written estimate. Once you’re ready to move forward, we’ll schedule your project and guide you through any preparation needed on your end. On project days, our craftspeople arrive on time, protect your home thoroughly, execute the work, and clean up completely at the end of each day. We don’t consider a project complete until the finished result meets our standard.

Will Rick Holtz personally be involved in my project?

Rick Holtz is a third-generation owner who began working in the company as a teenager and joined full-time after college. His involvement in the business spans its full scope, and clients consistently speak to his personal commitment to ensuring the work is done right. Your project will be carried out by our experienced craftspeople and supervised by a dedicated team leader, with that same standard of quality driving the work from start to finish.

How will I know what is happening on my project day to day?

Communication is something our clients mention again and again as a strength. Our office team keeps you informed on scheduling, timing, and any updates that arise, and you’ll always have a direct line to someone who knows your project and can answer your questions promptly. You shouldn’t have to chase us down for information. That’s simply not how we operate.

How do you handle scheduling — what if my timeline shifts?

Life happens, and we understand that timelines sometimes need to flex. Our team will work with you to reschedule if your circumstances change, and we communicate proactively if anything on our end could affect your project timing. The goal is always to start when we say we will and finish without unnecessary delay.

What happens if something gets damaged during the project?

H. J. Holtz & Son, Inc. carries full insurance, and any damage that occurs during our work is handled directly and professionally. Because your home and its contents matter deeply to us, we take extraordinary precautions from the start: carefully moving furniture, protecting floors and antiques, and training our craftspeople to work with care in occupied, finished spaces. In nearly 90 years of operation, trust in the home is something we’ve worked hard to earn and protect.

How do your crews respect the home while working — furniture floors antiques?

Your home is treated with the same care we would want shown in our own. Furniture is moved carefully and replaced exactly as found, floors and finishes are protected throughout the project, and our craftspeople are trained to work with particular attention around antiques and irreplaceable pieces. Clients frequently note they felt completely comfortable leaving their home in our hands, and that trust is something we take seriously.

Will my home be left clean at the end of each day?

Yes. Our craftspeople clean up thoroughly at the end of every working day. Tools, materials, and dust are managed throughout, and your living spaces are returned to order before the crew leaves. You shouldn’t feel like a construction site is living in your home between project days, and we work hard to make sure you don’t.

Pricing

Are you the most affordable painter in Richmond?

No, and we don’t try to be. H. J. Holtz & Son competes on craft, specialty capability, and 90 years of accumulated expertise, not on being the lowest bid in the room. Clients who choose us consistently say price isn’t their primary concern; doing the project right the first time is. If you’ve had a less-than-satisfying experience with a lower-cost contractor, you likely already know the difference we’re describing.

Why does H. J. Holtz & Son cost more than other contractors I've spoken to?

Our pricing reflects what it costs to develop and retain skilled craftspeople, use premium materials including Fine Paints of Europe when specified, and apply the kind of meticulous surface preparation that makes a finish last. Designer Elly Poston put it plainly: “Holtz is definitely expensive, but they are the best.” We think that’s an accurate summary, and our clients tend to agree after seeing the finished work.

Do you provide itemized estimates so I know what I'm paying for?

Yes. Our estimates are detailed and transparent, and clients consistently describe them as thorough. You’ll understand what’s included, what materials are being used, and how the project is structured before any work begins. There should be no surprises when you open the estimate or when the project wraps up.

Will there be additional costs added after the project starts?

We work to identify and account for everything in the estimate before work begins. If something unexpected arises during the project, such as a hidden repair need or a scope change you request, we communicate that clearly and get your approval before proceeding. We don’t drop surprise charges after the fact. That’s not how a 90-year relationship with this community has been built.

How much does a typical interior painting project cost in Richmond?

Interior painting costs vary based on the size of your home, the number of rooms, surface conditions, and the materials specified. For a clear picture of what your unique project will require, the best first step is a free in-home consultation with one of our estimators. Call us at (804) 358-4109 or visit hjholtzandson.com/contact to schedule yours.

How much does cabinet painting typically cost?

Cabinet painting for a typical kitchen in the Richmond area ranges from approximately $6,000 to $8,000, depending on the number of doors, drawers, and boxes and the finish specified. Projects using specialty materials such as Fine Paints of Europe lacquer finishes are priced accordingly. Our online calculator at hjholtzandson.com/cabinet-estimate-calculator can give you a useful starting point before you schedule your consultation.

How much does exterior painting cost for a home in the Richmond area?

Exterior painting costs depend on the size of your home, its condition, the prep work required, and the materials used, so there’s no single number that fits every project. For an accurate estimate tailored to your home, we offer a free, no-obligation consultation. Call us at (804) 358-4109 or visit hjholtzandson.com/contact to get started.

Crew & Subcontractors

Do you use subcontractors?

As a practice, H. J. Holtz & Son does not use subcontractors. The craftspeople on your project are trained, developed, and invested in as critical members of our team. Many have made their careers here, some for 20 years and more, which is why our clients trust our crews in their homes while they’re away and why we can stand behind every project we complete.

How long have your craftspeople been with the company?

Many of H. J. Holtz & Son’s craftspeople have been with the company for 20 years and more, some over 30. Long tenure isn’t a coincidence; it reflects a workplace where skilled artisans are respected and given the kind of work that keeps them engaged. When your crew arrives, they’ve likely worked in dozens of homes in your neighborhood over the years.

Are your crew members background-checked?

Yes. All of our craftspeople go through our standard employment vetting process before joining the team. Because our clients regularly trust us with access to their homes, the character and professionalism of every team member is something we take seriously. The confidence our clients express about leaving their home in our hands is something we’ve worked to earn.

Can I trust your team to work in my home while I'm not there?

Absolutely. Clients regularly leave the house in our care while they’re at work, traveling, or otherwise away, and they return to find the project completed and their home exactly as they left it. One longtime client put it this way: “I was totally comfortable giving him access to the house and we returned to find the job completed, with no evidence that they had ever been there except for the fresh, new bedroom.” That level of trust is something we hold in high regard.

What training do your craftspeople receive?

Our craftspeople develop their skills through hands-on experience, mentorship within the team, and specialized training for the techniques they execute. Advanced skills like Venetian plaster, high-gloss lacquer, hand-trimmed wallpaper, and decorative floor finishes are developed through years of practice alongside experienced artisans. The result is a team capable of executing the specialty work that Richmond’s best interior designers routinely bring to us.

Interior Painting

What paints do you use for interior projects?

For interior projects, H. J. Holtz & Son works with Fine Paints of Europe, Sherwin-Williams, and Benjamin Moore, selected based on the finish required, the surface conditions, and your or your designer’s specifications. For high-gloss and lacquer-like finishes, Fine Paints of Europe produces a depth and durability that standard paint simply cannot match. Our material standards reflect the quality our clients expect, and we’ll recommend the right product for your specific project during your consultation.

How long will my interior paint job last?

A properly prepared and applied interior paint job from H. J. Holtz & Son should last many years. Clients regularly describe results that hold up beautifully over a decade or more. Longevity depends on the quality of surface preparation, the number of coats applied, the finish type, and the level of activity in the space. We don’t cut corners on prep, and that’s what makes the difference between a finish that lasts and one that needs redoing in five years.

Do you repair walls before painting — cracks holes water damage?

Yes. Thorough surface preparation is part of every project. We address cracks, holes, and imperfections before any paint goes on your wall. For water damage or more significant plaster issues, we assess the extent and include the necessary repair work in your estimate. A beautiful paint job starts with a properly prepared surface, and skipping that step is one of the most common mistakes a less attentive contractor makes.

What is dustless sanding and why does it matter?

Dustless sanding uses specialized equipment with integrated vacuum systems that capture fine particulate at the source rather than sending it into the air and onto every surface in the room. For interior projects in finished, furnished homes, this dramatically reduces cleanup, prevents fine dust from settling on cabinetry or upholstery, and creates a healthier environment during the project. It’s a meaningful investment in how we respect your home while doing the work.

Do you move furniture or should I do that before the crew arrives?

Our craftspeople handle moving furniture as part of the project. You don’t need to do the heavy lifting beforehand. We’ll move what needs to move, protect it carefully, and return everything to its proper place when the work is complete. If you have particularly fragile or valuable pieces you’d prefer to move yourself ahead of time, just let our estimator know during your consultation and we’ll plan accordingly.

Can you match an existing paint color I love but don't know the name of?

Yes. Our craftspeople are experienced in color matching, and most paint brands offer spectrophotometer-based matching that can identify and reproduce a color from an existing surface sample. If you have a paint chip, a painted swatch, or a section of wall you want matched, bring that to your consultation and we’ll work from there. Getting the color exactly right is part of doing the project right.

Do you paint ceilings trim and doors or just walls?

We paint everything: walls, ceilings, trim, doors, windows, built-ins, and any other surface that’s part of your project. In fact, the care taken with trim and doors is often where the difference between a thorough craftsperson and an average painter becomes most visible. Our estimates reflect the full scope of your interior project, not just the wall square footage.

Exterior Painting

When is the best time of year to paint the exterior of my home in Richmond?

Spring, summer, and early fall are all productive seasons for exterior painting in Central Virginia. Richmond’s climate allows for exterior work across most of the year, and summer is one of our busiest exterior painting periods. Late fall and winter, roughly November through March, can present challenges due to cold temperatures and freeze-thaw cycles that affect how paint adheres and cures. If you’re planning ahead, reach out in late winter or early spring to secure your place on the schedule before it fills.

How do you prepare an exterior before painting?

Exterior preparation is extensive and accounts for roughly half of the total project effort. Our craftspeople scrape loose or peeling paint, sand surfaces, caulk gaps and cracks, repair damaged wood where needed, and apply the appropriate primer before any top coat goes on. For homes built prior to 1978, we follow EPA lead-safe renovation procedures throughout. Power washing is assessed on a project-by-project basis; when it’s warranted, we partner with Envirowash for that work.

What happens to loose or peeling paint before you begin?

All loose and peeling paint is scraped and sanded back to a stable surface before we apply anything new. Painting over peeling paint is one of the most common shortcuts taken by less attentive contractors, and it’s a primary reason a paint job fails prematurely. We don’t skip this step. The prep work takes time, but it’s what makes the finished result hold up for years in Central Virginia’s climate.

Do you handle lead paint compliance for older homes?

Yes. For homes built prior to 1978, H. J. Holtz & Son follows all EPA Renovation, Repair, and Painting (RRP) requirements, which govern how lead-containing materials must be handled, contained, and disposed of during exterior and interior work. Working safely in pre-1978 homes is something our craftspeople are trained and equipped to do. If you’re unsure whether lead paint is present in your home, that’s a conversation we can have during your consultation.

How long does exterior paint last in Central Virginia's climate?

A properly prepared and applied exterior paint job in Central Virginia should last eight to twelve years under normal conditions, sometimes longer with an ongoing maintenance plan. Richmond’s heat, humidity, and freeze-thaw cycles all affect exterior coatings over time. The longevity of your finish starts with thorough surface preparation, which is the step that most affects how long the paint holds up in our climate.

Do you power wash before painting? Who handles that?

Power washing is one tool in exterior preparation, and our estimator will assess whether it’s the right step for your specific project. When it is, we partner with Envirowash to ensure the work is done professionally before any prep or painting begins. Your estimate will detail the full preparation scope recommended for your home.

Do you offer an ongoing exterior maintenance plan?

Yes. We offer an exterior maintenance program for clients who want to protect their investment and keep their home looking its best between full paint cycles. Regular touch-ups, caulking checks, and periodic maintenance can meaningfully extend the life of your exterior finish and help you avoid the cost of a full repaint sooner than necessary. Ask about the maintenance plan during your consultation or call (804) 358-4109.

Cabinet Painting

Is it worth painting cabinets instead of replacing them?

For most kitchens, cabinet painting delivers a dramatic transformation at a fraction of the cost of replacement. If your cabinet boxes are structurally sound, a professionally applied spray finish can produce results that are difficult to distinguish from new. Painted cabinets also offer an advantage factory-finished cabinets don’t: they can be touched up if they chip or scratch, rather than requiring full replacement. It’s one of the highest-return investments in a kitchen refresh.

How much does cabinet painting typically cost?

Cabinet painting for a typical kitchen in the Richmond area ranges from approximately $6,000 to $8,000, depending on the number of doors, drawers, and boxes and the finish specified. Projects using specialty materials such as Fine Paints of Europe lacquer finishes are priced accordingly. Our online calculator at hjholtzandson.com/cabinet-estimate-calculator can give you a useful starting point before you schedule your consultation.

How long does cabinet painting take?

A typical kitchen cabinet project takes seven to ten business days from door removal through reinstallation. Cabinet doors and drawer fronts are transported to our facility, finished in our spray booths with multiple coats and sanding between each, then reinstalled once fully cured. While those items are in progress at our shop, cabinet boxes are finished in place with careful masking and protection of your home throughout. Your estimator will give you a clear timeline during your consultation based on the specific scope of your project.

Will painted cabinets hold up to daily use?

Yes, when properly applied using the right materials and process, painted cabinets hold up well to the demands of a working kitchen. We apply multiple coats with sanding between each, use a dedicated spray booth environment that produces a hard, even film, and select materials matched to the durability the surface requires. The key is proper preparation and the right finish system, executed by craftspeople who do this work every day.

Do you paint cabinets in place or remove the doors for finishing?

We remove all cabinet doors and drawer fronts and transport them to our facility for spray-booth finishing. This produces a far superior result to painting in place, as a controlled environment eliminates dust contamination, allows for multiple coats with proper drying time between them, and produces the smooth surface that makes the finished product exceptional. Cabinet boxes are finished in place with careful masking and protection of your home throughout.

Do you paint cabinet interiors or just the exterior surfaces?

We typically finish the exterior surfaces: doors, drawer fronts, frames, and boxes, as those are what you see and interact with daily. Painting cabinet interiors is an option some clients choose, and we’re happy to discuss that during your consultation. Just let your estimator know, and we’ll include it in the project plan.

Can painted cabinets be touched up if they chip or scratch later?

Yes, and this is one of the most important advantages painted cabinets have over factory-finished ones. A factory finish cannot be repaired once it chips or wears, leaving you with full replacement as the only option. Painted cabinets, by contrast, can be touched up by a skilled craftsperson to blend invisibly. We keep records of the finish and color used on your project, so if you need a touch-up down the road, we can make it look like it never happened.

Can you give my cabinets a distressed or specialty finish?

Yes. Beyond a standard smooth enamel or lacquer, we can apply distressed finishes, glazed finishes, and other specialty effects that give your cabinetry a custom, hand-crafted character. These finishes are executed in our spray booths by craftspeople skilled in decorative techniques. If you have a finish reference such as a photo, a sample, or a designer specification, bring it to your consultation and we’ll discuss what’s achievable.

What is a negative-pressure spray booth and why does it produce a better finish than painting on-site?

A negative-pressure spray booth maintains controlled air pressure and filtration, which means dust and airborne contaminants are continuously drawn away from the surfaces being finished rather than settling onto them. The result is a smooth, consistent film with no texture irregularities or embedded particles. For cabinets where the quality of the finished surface is visible and tactile every day, booth finishing is the professional standard, and it’s simply not achievable when spraying in an uncontrolled environment.

Do you have your own spray booths or do you outsource that finishing work?

We have multiple in-house spray booths at our facility. All cabinet and furniture finishing is done by our own craftspeople in our own environment; we don’t send your work to a third party. This gives us direct control over the quality, timing, and finish specifications at every stage of the process.

Can you pick up my cabinet doors and bring them to your shop for finishing?

Yes. We handle pickup and delivery as part of the cabinet painting process. Our crew removes your doors and drawer fronts, transports them to our facility for spray-booth finishing, and reinstalls them once they’re fully cured. You don’t need to arrange transportation; that’s part of the service.

What is the difference between painted cabinets and factory-finished cabinets?

Factory-finished cabinets arrive with a finish applied under mass-production conditions: consistent, but not customizable and not repairable once they wear or chip. Professionally painted cabinets can match any color or finish your designer specifies and can be touched up if they’re ever damaged. For homeowners who want a specific aesthetic and long-term maintainability, painted cabinets offer advantages that factory finishes simply cannot.

Wallpaper

What types of wallpaper can you hang?

H. J. Holtz & Son can hang virtually any wallpaper type: pre-pasted, hand-painted scenic, grasscloth, raffia, foils, mylars, metallics, bamboo, coated fabric, and wall graphics. Our team has the experience to handle wallpapers that require hand-trimming, precise pattern matching, and careful seam management. Multiple premier wallpaper manufacturers recommend us by name, which reflects the trust the industry has placed in our craftspeople.

Can you hang hand-painted scenic or luxury wallpaper?

Yes, working with designer-specified luxury papers is a core part of what we do. Hand-painted scenic and luxury wallpapers demand exacting wall preparation, precise pattern alignment, and careful handling of delicate, often irreplaceable papers. H. J. Holtz & Son is also a recommended installer of de Gournay wallpapers and wall coverings, a distinction that reflects the level of trust premier manufacturers have placed in our craftspeople. One client described the result this way: “Shane is a master wallpaper hanger. He made my Phillip Jeffries wallpaper look so beautiful in my front hallway.”

Do you remove old wallpaper before installing new?

Yes, we can remove existing wallpaper as part of your project. Proper removal and wall preparation are essential before any new paper goes up; skipping this step is one of the most common causes of poor wallpaper installation results. Our estimator will assess the condition of your walls and existing paper during your consultation and include removal and prep in the project scope as needed.

What is the Wallpaper Installers Association and why does it matter?

The Wallpaper Installers Association is the professional trade organization for wallpaper installation specialists in the United States. Membership requires a demonstrated commitment to professional standards and ongoing education in the craft. H. J. Holtz & Son’s affiliation reflects our wallpaper team’s standing as skilled, credentialed installers, not general painters who hang paper as a side service.

What is the National Guild of Professional Paperhangers? Is that different from the Wallpaper Installers Association?

The National Guild of Professional Paperhangers was the former name of the organization now known as the Wallpaper Installers Association. It’s the same professional trade body, renamed to reflect the full scope of the craft and the evolving wall covering industry. H. J. Holtz & Son has maintained our affiliation through the name change, and our membership reflects the same commitment to professional-grade installation standards it always has.

My designer specified a luxury paper — can you handle it?

Absolutely. Working with designer-specified luxury papers is a core part of what we do, and our wallpaper craftspeople are trusted by Richmond’s premier designers for exactly this kind of work. H. J. Holtz & Son is a recommended installer of de Gournay wallpapers and wall coverings, a distinction that reflects the confidence premier manufacturers have in our craftspeople. Whether your designer specified a hand-painted scenic, a metallic, or a specialty grasscloth, we have the skill to install it correctly, including the wall preparation, pattern matching, and seam management that luxury papers demand.

Can you paper electrical plates HVAC grilles and trim details?

Yes. We can paper switch plates, electrical covers, HVAC grilles, and other architectural details to create a fully integrated look in wallpapered spaces. This level of finish work separates a thorough installation from one that only covers the major surfaces, and it’s part of the attention to craft our wallpaper team brings to every project.

How do you prepare walls before hanging wallpaper?

Wall preparation for wallpaper is more involved than most homeowners expect, and it’s one of the most important factors in a long-lasting installation. We assess and repair any cracks, holes, or surface irregularities; skim coat or prime the walls as needed to create a smooth, consistent substrate; and ensure the wall surface is properly sealed so the paper adheres cleanly. The paper is only as good as the surface beneath it.

Decorative Finishes

What are decorative finishes and can you give examples?

Decorative finishes are specialized paint and plaster techniques applied to create texture, pattern, or artistic effects that standard paint cannot achieve. Examples include Venetian plaster, marbleizing, gold leafing, glazing, stenciling, geometric patterns, custom murals, and stripes or chevrons. These finishes are executed by craftspeople with artist-level skill sets, and they’re often specified by interior designers who want a surface treatment that’s truly one of a kind.

Can you do Venetian plaster gold leafing or marbleizing?

Yes to all three. These are among the specialty finishes our decorative team has executed in Richmond’s finest homes. Venetian plaster requires skill in application and burnishing to achieve its characteristic depth and luminosity; gold leafing demands patience and precision to lay without tears or gaps; and marbleizing requires an understanding of stone pattern, color, and veining that takes years to develop. Before any of these finishes are applied to a full room, we can produce a custom sample for your review.

Can you paint custom murals or decorative ceilings?

Yes. Custom murals, including the restoration of historic murals in houses of worship, are part of our portfolio. We’ve restored the proscenium arch mural at Congregation Beth Ahabah, a piece that spans 30 feet and reaches 50 feet at its apex, and we’ve executed decorative murals in residential spaces for homeowners and their designers. Decorative ceilings, including barrel vault treatments, are work our craftspeople take on with confidence.

Can I see samples of a decorative finish before committing to a full room?

Yes, and for any significant decorative finish, we strongly encourage it. We can produce custom samples of a proposed finish on a board sized to give you a realistic impression of the technique, color, and texture. This allows you to evaluate the result before we apply it to your walls, and seeing a Venetian plaster or glazing effect at scale makes the decision much easier than trying to judge it from a photo.

Can you do stenciling or geometric patterns on walls or floors?

Yes. Stenciling and geometric patterns, including stripes, chevrons, lattice, and custom motifs, are part of our decorative finish repertoire. For floor work, we use laser-guided layout to ensure patterns are executed with precision, whether on hardwood or concrete. Wall stenciling is applied with the same care and attention to alignment that makes the result look intentional and refined, not hand-approximated.

Do you paint decorative concrete or hardwood floors?

Yes. H. J. Holtz & Son paints and finishes both concrete and hardwood floors with decorative techniques including epoxy, stenciling, and custom pattern work. Laser-guided layout ensures accuracy on large floor fields, and we finish with durable stains, paints, and polyurethane coats appropriate to the level of foot traffic the floor will see. It’s the same commitment to preparation and craft applied to a surface most painters would never take on.

Fine Paints of Europe

What is Fine Paints of Europe and why would I specify it?

Fine Paints of Europe is a Dutch-formulated paint line known for its exceptional depth, hardness, and beauty, particularly its oil-based Hollandlac Brilliant finish, which produces a level of gloss and smoothness that domestic paints cannot replicate. Designers specify it for cabinets, trim, and millwork where the finish quality is the centerpiece of the design. It requires specialized application technique; in the wrong hands, it won’t perform. H. J. Holtz & Son is the only Master Certified Fine Paints of Europe painter in Virginia, assessed and credentialed by the manufacturer to apply it to the highest standard.

What does it mean to be Master Certified by Fine Paints of Europe?

Master Certification is the highest designation Fine Paints of Europe confers on professional applicators. It requires demonstrated proficiency in the correct surface preparation, application technique, and multi-coat process that the paint demands, not just familiarity with the product. H. J. Holtz & Son holds this designation, making us the only Master Certified Fine Paints of Europe painter in Virginia. When your designer specifies Fine Paints of Europe, there is one company in the entire state qualified to apply it at this level.

Is H. J. Holtz & Son really the only Fine Paints of Europe certified painter in Virginia?

Yes. H. J. Holtz & Son is the only Master Certified Fine Paints of Europe painter in the state of Virginia, not just in Central Virginia, but statewide. This is a verifiable, manufacturer-conferred credential. For designers and homeowners who specify this product, there is no other certified applicator in Virginia; we are the call.

My designer specified Fine Paints of Europe for my cabinets — can you apply it?

Yes, and we are the only painter in Virginia Master Certified to do so. Fine Paints of Europe cabinet and millwork applications require extensive surface preparation, multiple coats, and proper working conditions to achieve the glass-like finish the product is capable of. If your designer has specified Fine Paints of Europe for your cabinets, you’re already in the right place.

What finishes does Fine Paints of Europe produce and where are they best used?

Fine Paints of Europe’s most specified product is Hollandlac Brilliant, an oil-based finish capable of producing an extraordinarily smooth, deep gloss most often used on cabinets, trim, and architectural millwork where a lacquer-like quality is the goal. They also produce eggshell and matte formulations for walls and ceilings where the same color depth is desired with lower sheen. All of these products reward proper technique; the quality of the application matters as much as the quality of the paint itself.

Historic Homes & Specialty Properties

Do you have experience working on historic homes?

Historic homes are a significant part of our portfolio going back decades. We’ve worked on properties in Windsor Farms, The Fan, Church Hill, and throughout Richmond’s historic districts, homes where the architecture, plaster, and original finishes require a level of care and knowledge that most contractors aren’t prepared to provide. Our experience with historic structures means we know how to work carefully in spaces where what exists is often irreplaceable.

Can you work on homes listed on the Virginia or National Historic Register?

Yes. We have direct experience working on nationally registered historic properties, including Federal Hill in Fredericksburg, a late Georgian home built in 1792, where color and material specifications required state approval before work could begin. Understanding the documentation, approval, and material requirements for registered historic properties is part of how we operate in these spaces. If your home has historic designation, share that detail during your consultation so we can plan accordingly.

Do you follow EPA lead paint rules for pre-1978 homes?

Yes. H. J. Holtz & Son follows all EPA Renovation, Repair, and Painting (RRP) requirements when working on homes built prior to 1978. These rules govern how lead-containing paint materials must be handled, contained, and disposed of to protect your family and our craftspeople. Working in older homes is a routine part of what we do, and EPA compliance isn’t an add-on; it’s how we operate.

Have you worked on churches synagogues or other historic sacred spaces?

Yes, houses of worship represent some of our most meaningful and technically demanding projects. We’ve repainted the choir loft at the Cathedral of the Sacred Heart (a Virginia Historic Landmark), restored the proscenium arch mural at Congregation Beth Ahabah (Richmond’s oldest and largest synagogue), and transformed the façade and interior of St. Elizabeth’s Catholic Church on Richmond’s North Side. These projects require working carefully around ongoing services, matching historic colors and finishes precisely, and completing the work on schedule even when interruptions arise.

Can you restore a deteriorating mural or painted surface in a house of worship?

Yes. Mural restoration in historic sacred spaces is work we’ve done, and it requires a combination of plaster repair skill, color-matching precision, and decorative painting technique that very few contractors possess. Our restoration of the 1913 proscenium arch mural at Congregation Beth Ahabah, a 30-foot-wide piece reaching 50 feet at its apex and executed with hand-made stencils and fine brushes, is a direct proof point. If your facility has a mural or historic painted surface that needs attention, we’d welcome a conversation about what restoration would involve.

How do you match existing historic colors or finishes?

Color and finish matching in historic spaces is part skill, part science. We use spectrophotometer-based color analysis to identify existing paint colors precisely, and our craftspeople’s experience in decorative finishes means they can assess existing textures and techniques and replicate them by hand. For registered historic properties where specific colors must meet preservation authority requirements, we work within those constraints from the start. The goal is always a result that looks as though nothing was disturbed.

Furniture Painting

Can you paint or refinish a standalone piece of furniture?

Yes. Furniture painting and refinishing is a service H. J. Holtz & Son offers for standalone pieces: dressers, tables, chairs, cabinets, and other items. We finish furniture in the same spray booths we use for kitchen cabinets, producing a smooth, durable result that hand-brushing simply cannot achieve. If you have a piece you’d like to reinvent or restore, it’s worth a conversation about what’s achievable.

Why does spray-booth finishing produce a better result than hand-brushing or rolling furniture?

Spray-booth finishing applies paint as a fine mist in a controlled, contamination-free environment, producing a smooth, even film with no brush marks, roller texture, or embedded dust. The result looks and feels like a factory finish, the kind of surface that’s immediately apparent to the touch and evident in how light plays across it. For furniture that’s seen and handled up close every day, the difference between a sprayed and a hand-applied finish is significant.

Do I need to bring furniture to your shop or can you pick it up?

We can arrange pickup and delivery for furniture pieces that need to come to our facility for spray-booth finishing. If you’re located in the Richmond area, we’ll work out a convenient time, get your piece into our shop, and return it to you once the finish is fully cured. For pieces being finished as part of a larger home project, logistics are typically coordinated as part of the overall schedule.

What kinds of finishes are available for painted furniture?

For furniture, we can apply smooth enamel, lacquer-like finishes, matte or eggshell sheens, distressed or glazed effects, and specialty decorative treatments. The right finish depends on the piece, how it’s used, and the aesthetic you’re after. If you have a reference photo or your designer has specified a look, share that during your consultation and we’ll recommend the finish system best suited to achieve it.

Carpentry

What kinds of carpentry work does H. J. Holtz & Son do?

Our carpentry team handles finish carpentry, molding installation and repair, custom furniture, built-in pieces, and exterior structures like gazebos and pergolas. The department has grown over the past decade or more, built on the same foundation of craftsmanship that has defined H. J. Holtz & Son since 1936. Our carpenters work closely with our painting team, making us a natural choice for projects where both trades need to be coordinated to a high standard.

Can you install or repair crown molding and other decorative trim?

Yes. Installing, repairing, and matching existing molding profiles is a routine part of our carpentry work. In older homes where original profiles are unusual or no longer available as stock molding, our team can work from existing samples to reproduce the correct profile. This is a capability that matters enormously in historic homes, where mismatched trim would be immediately visible.

Do you build custom furniture or built-in pieces?

Yes. Our carpentry team builds custom furniture and built-in pieces: bookshelves, window seats, entertainment units, and other millwork designed to the specific dimensions and aesthetic of your space. When a built-in is followed by a Holtz paint or lacquer finish, the result is a cohesive piece that looks as though it was always part of the home.

Can you build exterior structures like a gazebo or pergola?

Yes. Our carpentry team has built exterior structures including gazebos and pergolas for residential clients. If you’re considering an exterior structure as part of a broader home improvement project, combining the carpentry and painting work under one contractor simplifies scheduling and produces a more cohesive result.

How long has H. J. Holtz & Son had a carpentry team?

Our carpentry department has been operating for more than ten years, built on the same foundation of craft and attention to detail that has defined H. J. Holtz & Son since 1936. While the department is younger than our painting heritage, it was formed with the same commitment to employing skilled artisans directly and delivering work that holds up over time.

Is carpentry typically bundled with a painting project or can I hire you for carpentry alone?

Both options are available. Many clients bring us in for carpentry as part of a painting and finishing project, building the molding then painting and finishing it in one coordinated scope. If you have a carpentry need on its own, we’re happy to discuss that as a standalone project. Call (804) 358-4109 or visit hjholtzandson.com/contact to start the conversation.

My designer has a specific millwork vision — can your carpentry team execute to that level of detail?

Yes. Our carpentry team works regularly alongside interior designers to execute millwork that goes well beyond standard trim installation. If your designer has detailed drawings or material specifications, bring those to your consultation and we’ll assess the scope and confirm what’s achievable. The combination of our carpentry skill and our ability to finish the millwork to a high-gloss or lacquer standard in-house is something designers find particularly valuable.

Can you do finish carpentry in a historic home where the existing molding profiles are unusual or no longer standard?

Yes, and this is one of the situations where our experience in historic properties matters most. When an existing molding profile is no longer a catalog item, our carpenters can work from physical samples of the existing trim to reproduce the correct profile. This requires precision and patience, and it’s the kind of work that distinguishes a craftsperson from a commodity contractor.

Do you source materials or do I need to supply them?

H. J. Holtz & Son sources materials as part of the project. You don’t need to research or procure lumber, molding profiles, or other carpentry materials on your own. If you or your designer have specific material requirements or have already selected materials, let your estimator know during the consultation and we’ll incorporate those into the project plan.

Can I see examples of your carpentry work before committing to a project?

Yes. We’re happy to share project photos during your consultation, and our gallery at hjholtzandson.com/gallery showcases a range of work across our services. If you’d like to see something specific, such as a built-in style, a molding profile, or a particular finish, let us know and we’ll find the most relevant examples from our portfolio to share with you.

Service Area

Do you serve areas outside Richmond — Charlottesville Virginia Beach Fredericksburg?

Yes. While Richmond is our home base, H. J. Holtz & Son serves clients throughout Central Virginia and beyond, including Charlottesville, Virginia Beach, Fredericksburg, and Bath County. We’ve painted nationally registered historic properties in Fredericksburg and work regularly for clients in the Charlottesville and coastal Virginia markets. For the right project, we travel.

What neighborhoods in Richmond do you work in most often?

H. J. Holtz & Son has deep roots across Richmond’s most established neighborhoods, with particular presence in Windsor Farms, Westhampton, The Fan, the River Road corridor, Short Pump, and Midlothian. In many of these communities, clients found us because they saw our trucks at a neighbor’s home, a form of trust that’s been part of how this company has grown since 1936.

Do you travel for the right project?

Absolutely. When a project is a good fit, whether that’s a significant historic restoration, a designer-referred specialty project, or a whole-home renovation for a discerning client, H. J. Holtz & Son travels. We’ve worked across Virginia in Charlottesville, Virginia Beach, Fredericksburg, and Bath County as well as on projects in Georgia and Florida, to name a few. Distance isn’t an obstacle when the work is meaningful and the client values what we bring.