Residents of the recently renovated Hudson Lofts building enjoy exposed historic brick walls and wood beams along with expansive windows.

And beautiful painted elements executed by H.J. Holtz & Son.

A former tobacco warehouse, the Hudson is located on Richmond’s South Side, in the rapidly evolving Manchester neighborhood. Working with a design firm that conceptualized the graphics and paint scheme, Acorn Sign Graphics turned to Holtz to bring the plan to life.

“They are always willing to collaborate and meet the client’s needs,” says Hillary Beasley, project manager for Acorn Sign Graphics. “Holtz staff will do extra, in terms of meeting with the client up front to discuss the scope of the job and discuss challenges that might arise. By the time we’re on site, we’ve worked out the bugs.”

The commercial painting at the Hudson, a 329,000 square foot building, included exterior signage – both ornamental and directional – and interior hall painting with varying architectural elements. Some hallways feature a shimmering, angled, repeating pattern built on the letter H, bisected by original support beams. Elsewhere, bold graphic elements add pops of color to common spaces.

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“The sideways Hudson H is really subtle, and looks really high end,” Beasley says. “The client was definitely looking for high impact in the built environment. We didn’t want to look crafty.”

Additional decorative murals may come, Beasley says. “Our client is very satisfied,” she says. “Holtz did an excellent job throughout the whole process – their communication at every turn was exceptional.”